Neon Museum | Las Vegas, NV
Project Brief
For this project the goal was to use the knowledge on the basic elements and principles of typography to create an informative advertisement for the Neon Museum. The challenge for this project was to create 5 PDFS per section while following the rules and guidelines that correlate to each chapter in the Type Fundamentals Book. Within each section were rules and parameters that had to be followed along with no other additional content from other sections. Each section progresses in the amount of material that is allowed to be used in the layout.
Process
9 Thumbnail sketches displaying
possible layouts for final page layout
Preliminary Sketches
12 pt font, EB Garamound
Incorporating Bold and italic weights
to create hierarchy
Incorporating use of scale and axis
to create movement through text
Incorporating graphic elements that are relevent to the material and help create movement for the hierarchy
Adding color and graphic images from the neon museum website
Final Mockups
