Veteran PTSD Awareness Campaign
Project Brief
The objective of this project was to create a social awareness campaign to raise awareness for veteran mental health specifically Post Traumatic Stress Disorder (PTSD). To start I created a brand called Veteran Awareness Foundation (VAF) which I then incorporated as a branding element on an 18 x 24 poster and as well as an infographics brochure. The goal of both the poster and the brochure was to effectively reach the target audience by delivering an important message or information while also maintaining consistent branding systems across both mediums.
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Initial Research
In order to create a successful campaign, I began my research exploring the audience personas in order to establish the variations in the target audience.
Logo Development
Final Logo
Thumbnail Sketches
Final Application
18 x 24 Poster
Red and white text to provide contrast on the black background and gain viewers attention from a distance
Silhouette of a soldier to provide a supporting graphic that helps relate the text to the campaign
Campaign Logo
4.25 x 5.5 Foldable Brochure
Supporting page that provides common myths about PTSD followed by a fact that disproves the myth
Resource List to provide help for families and veterans in need
Cover Page
Introduction page that briefly explains Post Traumatic Stress Disorder (PTSD)
4 general categories with supporting symptoms to help recognize signs of PTSD
3 general steps to help veterans and families begin to seek help