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La Finca | Packaging Design
Project Brief
For this challenge the objective was to create a package for a coffee brand that was to be made from scratch, that incorporated culturally significant elements from the country of Colombia. Along with the branding aspect, there was to be three separate packages with consistent branding only with different variants of coffee.
Process
Dyeline layout, used for printing
Preliminary sketches, laying out graphic and branding elements as well as informational text
Colombian national flag colors
Vibrant cultural pattern for decorative accent
Original work made to replica a classic oil painting
Different base colors used to separate the 3 flavor variants
Custom Non-GMO & USDA logos, fit to match branding
Final Mockup
La Finca
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La Finca
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